An integrated marketing support company with expertise in all spheres of retail channel space presence & management, manpower development, consulting & training.


The insight that clients’ need to experience innovative tailor-made channel services that guarantees exceptional return on investment remains the singular proposition to win at retail for brands.


With sustainable and innovative channel services, we guarantee exceptional return on investment by winning at relevant touch points for our brands.

we are Rutforce

We are STRATEGICALLY driven.

Our Vision

To be the most emerging markets preferred and dominant integrated BTL marketing and consulting service provider in Africa.

Our Mission

To make every brand we touch visible through the delivery of innovative, unique, transformative & customized services to an array of clients leaving behind a lasting experience & sustainable results.

Our Services

Field Force Management

We leverage on our multi-decade years of experience & understanding of the brand strategy of top multinational companies to impact knowledge for capacity development for the field staff of our clients.

Merchandising Operations

Brand Visibility is essential to growing consumer TOMA and brand affinity. We deliver on brand KPI’s by ensuring proper product merchandising across various product ranges.

Channel Distribution

Understanding the specifics of brand channelling needs and the need for brand products to win at the point of purchase, we develop strategic route to market plans that drives brand patronage and off-take translating into market share gain.

Retail Space Management

We understand the specific retail requirements of our brands per client to ensure delivery on our promise to grow sales volumes.

Brand Building Programs

Our expertise in delivering creative, multi-tiered consumer integrated marketing campaigns across a range of business sectors has helped our clients to influence their customers through multiple touch points, ensuring engagement.